Dr. Joe Vitale who is the star of the popular movie "The Secret" and the author of over 50 books including 'The Attractor Factor' and '
The Key'.He invents a formula to help people easily create an
attractive and persuasive website. The formula contains three steps:
1. Promise. Your headline can be short and sweet. But why not a
secondary headline under it? That works, too.
2. Proof. Your proof can be testimonials, a guarantee, scientific
studies, quotes from authorities, a statistic, or anything else that
helps convince people of your promise.
3. Price. Your call to action can be several reminders to buy now,
as well as how to buy, and where to buy now.You want people to
act now, not tomorrow, so your price might include bonuses for
acting right this minute. “Order now and get three
e-books for free.”
You can see an example of how the three steps have been used to create a full-blown web site at here.
没有评论:
发表评论